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Austrade's ICT industry network

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   Message from Austrade's National Manager for ICT
   Austrade's global ICT strategy
   Austrade's ICT industry network


Message from Austrade's National Manager for ICT

Welcome to Austrade's dedicated website for Australian ICT companies seeking to enter or expand their international markets. This site brings together a wealth of information from Austrade's technology network operating in around 40 international locations.

Our team are marketing specialists drawn from technology and industry backgrounds in the local markets in which we operate. Each year, the team works with hundreds of Australian technology companies in various capacities from providing general export guidance for specific countries through to developing strategic market entry plans, sourcing new tenders, developing buyer networks and providing ongoing assistance to Australian IT companies chasing specific business opportunities.

As Austrade's National Manager for ICT, I am tasked with coordinating the efforts of our global technology network to increase the success of the Australian ICT industry overseas. I am also responsible for ensuring that the export issues of the Australian ICT industry are represented to governments at all levels and that a whole of government approach is taken in helping the industry to internationalise.

Austrade measures its success by your success. We look forward to working with Australian technology companies at all stages of development and hope that this website provides the necessary information and advice to help companies take advantage of the global opportunities in this industry.

If you are seeking advice on exporting, please contact us.

Regards,

Peter Harrison
National Manager - ICT
Austrade



Austrade's global ICT strategy

Austrade adopted a global strategy to help the Australian IT industry internationalise in 2002. The decision to adopt a global approach means that Austrade can deliver integrated and cohesive marketing advice from around the globe to better serve the export interests of the Australian ICT industry.

As part of this strategy, an ICT industry network was formed from our international network to provide Australian ICT companies with strategic assistance to achieve export success.

The formation of a global team specialising in information and communications technology signifies Austrade’s recognition of the importance of ICT to Australia's economy, and of the need to provide technology companies with specialist assistance to increase their success rate overseas.

By working with our ICT specialists, Australian ICT exporters benefit from our experience in working with other Australian tech companies and our knowledge of local ICT networks and trends. Austrade assists Australian technology companies reduce the risks of international expansion and seize opportunities that wouldn’t be available by going it alone.

The objectives of the Austrade ICT industry network:

  • To grow the number of Australian ICT companies exporting. Specifically, we aim to assist around 300 Australian ICT companies per year make export sales by 2006.
  • To bring about significant internationalisation of the Australian ICT industry.
  • To increase community awareness in Australia of the importance of trade and investment, particularly within the Australian ICT industry.
  • To continuously improve our existing business by refining our service to the Australian ICT industry.
  • To constantly improve the knowledge of our team members and the wide Austrade team in order to be recognised as the service provider of choice to Australian ICT companies seeking to enter global markets.

The ICT industry network draws on the assistance of peak industry bodies, state and federal government agencies, incubators and industry service providers to achieve these objectives.

Austrade's ICT industry network

Austrade's ICT industry network includes dedicated ICT specialists in over 40 offices in 36 countries. We are backed by the strength of Austrade's entire network of international specialists in over 90 locations worldwide.

Please select a country from the list below to view the Austrade offices in each country:

     

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