One of the most important decisions in developing an export business is deciding on a market entry strategy. A mistake can cost you time and money. There are many different ways to enter new markets. You should have a preferred market entry approach before embarking on your overseas marketing program.

Participation in trade shows or trade missions overseas may be an initial step, as this will help you understand the market better and learn more about the market dynamics.

Strategic alliances are also common in the IT industry, and these open up new paths into export markets while reducing the risk involved.

Austrade can help you develop a market entry plan to address:

• Which markets represent best short and long term opportunities, by geography and by industry
• Competitive positioning recommendations
• Distribution and reseller channel strategies and potential candidates
• Strategic partner options and candidates
• Support required to build partnerships and deliver after-sales support
• Costs and benefits of market entry options

Learn more about Austrade services for IT exporters.