Once you've identified a market, you need to find the right partner. This is often the key to succeeding overseas. In our experience, most companies do not take unsolicited approaches from unknown Australian companies seriously. Austrade, however, operates overseas under the banner of Australian Embassies, High Commissions and Consulates, which gives us privileged access at many levels of business and government, and instant recognition.

Austrade’s local knowledge and extensive industry networks enables us to quickly identify potential partners that fit your market entry strategy. Typically our team will research and deliver:

• A shortlist of qualified potential targets, including company profiles and contact names.
• An assessment of strategic fit.
• A report on dialogues with company representatives and any recommended steps to follow-up.
• A report on reasons for lack of interest by companies, if applicable.

If you are interested in this service, you will need to provide your Austrade export adviser with a detailed brief profiling the characteristics of your ideal partner(s).

Partner identification and introduction services are provided on a fee-for-service basis. For more information on Austrade's fees, please read our Client Service Charter.