Coordinating product and media launches and training sessions overseas can be a nightmare if you have no local knowledge or relevant contacts. Even if you have a local partner, they may not be experienced in event management. Many companies have made costly mistakes when their marketing events flop. A call to the local Austrade office can prevent such disasters.

To improve your chances of success, ask yourself these questions:

• Do you have a venue?
  Austrade usually has access to suitable venues for marketing events, such as formal reception rooms at the Australian Embassy or High Commission, or at a local hotel. Austrade can usually arrange to hire these rooms at a discount to the market fee. If you need catering, this may also be arranged.
• Do you have an audience?
  If you are new to a global market and seeking to widen your network, you may need marketing support to attract an audience to your event. Austrade ICT industry network members can help by compiling mailing lists and organising mail-outs/email invitations. We can even approach local industry associations to request inclusion of your materials in their newsletters and member correspondence. Austrade may also be able to assist with the collection of RSVPs in the lead-up to your event.
• Anything else?
  If you have any other needs, please contact the relevant local Austrade office to discuss the details.

Austrade provides overseas marketing assistance on a fee-for-service basis. Further information on Austrade fees can be found at Client Service Charter.