The rapid rate of technological advancement around the world coupled with Australia’s small domestic market means that exporting is, more often than not, a business imperative for new companies. Moreover, information technology companies are often forced to consider ways to reach international markets at a relatively early phase of the business development cycle. Such companies are said to be 'born global'.

For those that succeed, the rewards can be substantial. You can massively increase your customer base, forge alliances with world leaders in the technology sphere, conduct joint R&D opportunities and engage in fruitful technology transfer.

But before you rush to invest in an overseas expansion, it is vital to make a realistic assessment of your export readiness.