Participating in industry-focused events or overseas trade missions is a good way to promote your products and services to new markets and meet with potential customers. It's also a good way to investigate the dynamics of your target market first-hand. By travelling overseas and meeting with industry players, you will be able to understand your customers and better tailor your value proposition to their specific requirements.

Austrade coordinates and supports a number of overseas promotions to assist Australian ICT exporters enter new markets or expand their business overseas. Austrade also supports a range of ICT industry events in Australia. This section assists Australian ICT exporters identify and find out more information about events for the industry:

• Find out about upcoming Austrade ICT promotions
• If you are looking for other events, please search Austrade's events database
• Learn about participating in trade events overseas or visiting overseas markets
• Read about our past promotions

Austrade, state governments and industry groups coordinate several trade missions each year to various countries. Many of these suit new exporters or experienced exporters in niche sectors.

Austrade will continue to run trade missions to new and emerging markets to highlight Australian ICT capabilities. If you are interested in joining an upcoming ICT trade mission, make sure you have registered with us so we can advise you of upcoming programs.

In addition, numerous trade exhibitions are held worldwide, and these often target market segments such as electronic gaming, enterprise systems and mobile communications.

If you plan to attend an overseas trade exhibition and want to attract prospective buyers to your stand or hold a reception or seminar at the exhibition, ask Austrade's team for exhibitions support that will help attract a wider audience to your event.